Changing behavior starts with reframing the message

Find out how

Security & privacy branding that stands out

Your employees won't change overnight but they will with engaging, consistent messaging that resonates.

Our approach

Let's make it engaging

Turn awareness into action with targeted, continuous communication

Behavioral change needs more than training, it needs communication that connects. We develop strategic, branded campaigns aligned with your organization's purposes.

Our promise:

  • Tailored campaigns shaped by your company culture
  • Long-term narratives reinforcing secure behaviors
  • Evidence-based content grounded in psychology
  • Multi-year support with measurable impact
See it in action

Steer on numbers

Make security & privacy part of the conversation

Behavioral change doesn't happen through training alone - it's spearheaded by meaningful, engaging communication. At Awareways, we craft inspiring, on-brand security narratives that resonate across your organization. Applying insights from your Culture Scan, we spark awareness, shift attitudes, and make secure behavior mainstream. Because when people understand the Why, they own the change.

Communication campaigns

On your (digital high)way with Buddy

ANWB helps you stay mobile. To guarantee that mobility, a strong information security culture is essential. We developed a campaign linking information security to something every ANWB employee will relate to: being on the road. We introduced Buddy, a character inspired by the iconic ANWB roadside assistance post (praatpaal), guiding employees along the digital highway.

With key security and privacy “must-sees” as destinations along the journey, the result was accessible tips and relatable insights that made the topic recognizable, engaging, and fun!

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Working cyber-aware is a very social affair

For The Dutch Ministry of Social Affairs, the issue was that employees often see secure working as formal and distant, clashing with their motivation to collaborate “socially”. Through reflective questions (“Would you see me different if I started working more securely?”), the campaign encouraged employees to rethink the link between social and secure behavior.

The theme “Securing our information for a committed collaboration” emphasized that security actually strengthens, rather than limits, collaboration.

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Let's make information security a natural habit

To address the challenge of information security being worlds apart from employees connection to the natural, meaningful impact of their role at Dunea, we linked the natural ecosystem to the organization's digital ecosystem. The theme “working securely with information - let's make it our second nature” frames the area's natural inhabitants as natural guides, subliminally attributing authority to them as ecosystem-experts.

Anthropomorphism helped relate the (AI generated) characters to specific cybersecurity traits, giving the campaign a revolutionary approach to security and privacy branding.

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Communication features

Culture Scan insights to target messaging effectively

Central narratives
adapted to evolving risks

Behavioral reinforcement
for daily secure habits

Multi-channel content: videos, emails, visuals, narrowcasting

Real client campaigns driving visible impact

Strategy & impact

FAQ

Every answer you need

Expert support

Chris van der Werff

Art Director

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