Changing behavior starts with reframing the message
Security & privacy branding that stands out
Your employees won't change overnight but they will with engaging, consistent messaging that resonates.
Let's make it engaging
Turn awareness into action with targeted, continuous communication
Behavioral change needs more than training, it needs communication that connects. We develop strategic, branded campaigns aligned with your organization's purposes.
Our promise:
- Tailored campaigns shaped by your company culture
- Long-term narratives reinforcing secure behaviors
- Evidence-based content grounded in psychology
- Multi-year support with measurable impact
Steer on numbers
Make security & privacy part of the conversation
Behavioral change doesn't happen through training alone - it's spearheaded by meaningful, engaging communication. At Awareways, we craft inspiring, on-brand security narratives that resonate across your organization. Applying insights from your Culture Scan, we spark awareness, shift attitudes, and make secure behavior mainstream. Because when people understand the Why, they own the change.
Communication campaigns
On your (digital high)way with Buddy
ANWB helps you stay mobile. To guarantee that mobility, a strong information security culture is essential. We developed a campaign linking information security to something every ANWB employee will relate to: being on the road. We introduced Buddy, a character inspired by the iconic ANWB roadside assistance post (praatpaal), guiding employees along the digital highway.
With key security and privacy “must-sees” as destinations along the journey, the result was accessible tips and relatable insights that made the topic recognizable, engaging, and fun!
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Working cyber-aware is a very social affair
For The Dutch Ministry of Social Affairs, the issue was that employees often see secure working as formal and distant, clashing with their motivation to collaborate “socially”. Through reflective questions (“Would you see me different if I started working more securely?”), the campaign encouraged employees to rethink the link between social and secure behavior.
The theme “Securing our information for a committed collaboration” emphasized that security actually strengthens, rather than limits, collaboration.
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Let's make information security a natural habit
To address the challenge of information security being worlds apart from employees connection to the natural, meaningful impact of their role at Dunea, we linked the natural ecosystem to the organization's digital ecosystem. The theme “working securely with information - let's make it our second nature” frames the area's natural inhabitants as natural guides, subliminally attributing authority to them as ecosystem-experts.
Anthropomorphism helped relate the (AI generated) characters to specific cybersecurity traits, giving the campaign a revolutionary approach to security and privacy branding.
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Printed materials
Promote security and privacy in the workplace with posters, flyers, and other tangible communications. Based on an overarching communication concept, we translate insights from the culture scan into specific messages that grab your employees' attention. This ensures recognition and repetition, tailored to office and non-office working environments.
Curious to find out what our studio can do for your awareness program?
Wall of Vote
Spark dialogue with our Wall of Vote, a physical interactive installation that invites your colleagues to vote on thought-provoking statements. You involve employees and make workplace dilemmas open to discussion. This gives you insight into the current attitude and makes security a common topic of conversation.
Curious to find out what our studio can do for your awareness program?
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Digital media
Tap into your employees’ daily digital workflow with banners, narrowcasting and animations videos. We translate complex themes into creative storylines that resonate within your organisation. With these creative expressions, we convey a specific message in a highly targeted and layered manner.
Curious to find out what our studio can do for your awareness program?
Give-away items
Create a positive association to information security with appealing giveaways, such as unique key rings or pens. By making the subject tangible and eye-catching, you ensure that the message remains top of mind for your employees. It is a relatable approach to increasing recognition and engagement.
Curious to find out what our studio can do for your awareness program?
Nudging impulses
Steer unconscious behaviour in the right direction with smart nudges, such as keyboard stickers and screen wobblers. They guide your employees to automatically make the safe choice when it really matters. These physical impulses are often small in size, but can have a big impact on everyday behaviour.
Curious to find out what our studio can do for your awareness program?
Strategic
Communication Plan
Turn awareness into lasting success with a well-defined communication plan. We translate your policies and risks into thematic campaigns and high-impact training activation. By combining psychology with storytelling, we drive authentic organizational change. We replace fragmented efforts with an integrated, measurable approach that resonates with your workforce and strengthens your security culture.
Curious to find out what our studio can do for your awareness program?
Communication features
Culture Scan insights to target messaging effectively
Central narratives
adapted to evolving risks
Behavioral reinforcement
for daily secure habits
Multi-channel content: videos, emails, visuals, narrowcasting
Real client campaigns driving visible impact
Strategy & impact
FAQ
Every answer you need
Strategic, consistent communication influences secure behavior, turning awareness into long-term change.
We design long-term narratives that evolve over several years, keeping messages fresh and effective.
All campaigns are grounded in your culture, based on insights from our Culture Scan or similar assessments.
We offer videos, narrowcasting, emails, posters, nudging and more, all aligned to key themes and behavior.
Thematic messaging can address specific riskful topics and behaviors as part of a centralized campaign theme.
Expert support
Chris van der Werff
Art Director
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