“Think of it as a renaissance,” says Chris van der Werff, creative director, Awareways Creative Studio. “We want to present ourselves as the go-to company when it comes to focusing on ‘the human factor’, with all due attention to the people side, based on the latest insights on behavioral and cultural change.”

“We live up to that with our approach, with a continued focus on the interplay between technology and people. You should not look at our new brand story as reinventing ourselves. Quite the contrary – our mission and vision are unchanged. We need to work and live – and stay safe and resilient – in a highly information-driven and digitized world, and that’s where we as an organization want to contribute. That’s where our energy goes, every day.”

Communication (storytelling), design and creativity are a pivotal part of our approach. This is reflected in our branding. We need to move forward – if we wish to change behavior and improve security culture.

We do so with a healthy dose of curiosity, empathy and the power to use creative means.

We believe that our information society is ready for a change. A change that we want to reinforce. Our programs are a catalyst for behavioral change.

With that in mind, we reach out to people to better understand what security awareness means. For them, for their organization and for society as a whole.

Cultural change within organizations and society as a whole – and more specifically behavioral change of all individuals part of it – remains our main goal. As the next generation of agents of behavioral change, we take people on that journey. By approaching them as the strongest link in the information security process, rather than the weakest.

“Security awareness is a sixth sense,” says Chris. “That’s why we prefer to turn people from risk factors into key players. And we think from the perspective of what you can do, and opposed to what you cannot. This includes the positive image that you can now see in our visual language as well.”