Pascal Koelemij earned his bachelor’s degree in psychology, with a focus on clinical, health and social psychology. He continued his academic journey at the University of Amsterdam, where he completed his master’s degree with a specialization in Training and Development. His career began as a trainer for renowned organizations such as bol.com, where he gained valuable experience designing interventions for learning and behavior change. He also has experience as a producer in the film industry, where he learned to turn vision into results.

Since the start of 2022, Pascal has applied his expertise at Awareways, where he optimized the entire learning program and introduced a microlearning strategy.

As head of research & innovation within Awareways, Pascal leads our data-driven innovations. He will further leverage his proven ability to link development with innovation as a management member to take us to the next level.

Leon graduated as a designer from the Willem de Kooning Academy with a keen interest in information security. This manifested itself in Project KOVR, which was picked up worldwide. Project KOVR raises awareness and develops artistic clothing that protects privacy, protecting the wearer from threats in an information-driven environment.

With five years of service at Awareways, he has built a solid foundation as program manager and team leader of the in-house studio. His commitment to digital accessibility for people with disabilities led to the application of “accessibility by design” within all of Awareways’ services. Thanks to his dedication, there is now much focus within client programs on being digitally fit: the skills needed to work more safely.

His recent transition to the role of business developer and joining the management team are testament to his ambition and leadership qualities.

Hannah Boom is a versatile professional with a background in art and economics, who began her career in the museum sector in Belgium. After gaining valuable experience in this sector, Hannah discovered her interest in project coordination.

Since February 2018, Hannah has further developed her skills at Awareways, where she has played a key role as program manager. Her dedication to her work was evident in her constant pursuit of growth and improvement. This led to follow-up training in the areas of communication, project management and leadership.

Through her incremental development and ability to take on challenges, Hannah has become an essential member of Awareways’ management team. As head of client operations, she contributes to the success of our security awareness programs through her in-depth knowledge and ability to deliver results.

Mati Kochen joined the Awareways team over 3 years ago as an experienced software engineering and technical leader. Together with his team, Mati is at the foundation of our fully in-house developed behavioral change platform Wave, launched in 2022.

Engineering, Business Planning, Software Development, Architecture; these are just some of his areas of skill and interest. His expertise and leadership have strengthened the company’s technology infrastructure and enabled growth and innovation.

As Head of Development and member of the management team, Mati will play a vital role in our software strategy for the future.

These talented professionals bring a wealth of experience and expertise to their respective roles. Together they will work to take Awareways to new heights, while continuing to build on the strong foundation laid by the founders of Awareways: Maarten Timmerman, Arthur Timmerman and Geertje Veenbergen.

The latter will remain actively involved with Awareways in their respective roles to take the organization to the next level. The main focal points for them are international expansion, operational excellence and further improvement of our services. We are convinced that these changes will enable us to further improve our services, better serve our customers and strengthen our position in the market.

We look forward to an exciting future full of growth and opportunity, and are grateful for the continued support of our clients on this journey.