Strong communication
The whole is greater than the sum of its parts: this is the effect of familiar and clear communication. A communication concept serves as the common ground for all messages, including the interventions on information security, privacy and/or integrity.
The power of narratives in communication; underlying stories that make it easier to embrace a (boring/difficult/scary) message. Communication serves as an introduction to a training program and provides the visual framing/context for what the training is about.
It conveys the why, how, and what through an overarching theme, which can be used to create awareness and/or initiate participation in the training.
Communication is typically the most flexible component of a program. It can be used on fixed calendar moments (e.g., cybersecurity month, data privacy day, etc.) or follow current events (within the organization or in the news). A communication campaign serves as the foundation to do this from a recognizable sender (campaigns and security brands).
For campaigns, we use data from measurements to create a targeted message that contributes to the overarching goal of behavioral change. The format can include illustrations, photography, animation, and we apply AI where desired.
The ultimate goal
The focus of your tailor-made communication concept depends on the prevailing ‘security awareness maturity’ in your organisation. Do we concentrate on creating a feeling of urgency first, or are your employees already convinced of the importance, allowing us to focus on converting intention into behavior? To determine precisely where to begin, we recommend a baseline measurement or extensive input from key stakeholders.
Gamification is an important asset that we can use in organizations with a competitive culture. The narrative here (visual on the left) is that you can become a ‘hero’ (Protector narrative), and participating in the training becomes more interesting because you can win points, badges, or other trophies. This way, we frame a functional training as a race or game.
Awareways
Euclideslaan 141 3584 BR Utrecht
+31 (0)30 227 14 67
info@awareways.com
