The power of communication tailored to your program and company culture

Remember the BOB campaign? Our experts develop powerful concepts for complete security awareness campaigns. Trust Awareways to deliver anything from strong one-off guerilla-moves to comprehensive communication concepts.

Strong communication

The whole is greater than the sum of its parts: this is the effect of familiar and clear communication. A communication concept serves as the common ground for all messages, including the interventions on information security, privacy and/or integrity.

The ultimate goal

The focus of your tailor-made communication concept depends on the prevailing ‘security awareness maturity’ in your organisation. Do we concentrate on creating a feeling of urgency first, or are your employees already convinced of the importance, allowing us to focus on converting intention into behavior? To determine precisely where to begin, we recommend a baseline measurement or extensive input from key stakeholders.


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